Monday, October 29, 2007

AdAir - First Peek at Dubai

Did you hear of the newest advertising idea in the world? I bragged about it here even though I don't have anything to do with it. Now AdAir just landed in the Guinness Book of World Records for the world's largest banner! At 20,000 square meters, I'm sure nothing else comes close.

And who is going to be the advertiser on this outdoor media? Guardian quotes Stephen Jones in that the advertiser is going to be a real estate company, in line with the current expansion in Dubai. Soon you will see ground based advertisements when you fly over Los Angeles International Airport and Chicago O'Hare.

As I wondered earlier, the ads will most likely target window seat passengers flying to these airports. This may well be one of the ways that make air travel free in the future. Would you mind a travel route covered with advertisements if your tickets were free? Or would you rather take an aisle seat and pay for it?

During an email brainstorming session with Chahal, he pointed out another way for advertising on the ground - use one (or many) of those laser lights to draw high-refresh images on the ground. That way, the ads can be moving pictures instead of being just still ones. This would definitely impact the conversion rates (which are going to be difficult to measure) and the amount of attention the ads receive. Unfortunately we did not brainstorm what happens to the ads in the day. Maybe the current day/night ads can double as a screen for night-only laser advertising.

Surely, this kind of advertising is only beginning now and we can expect more innovations in this arena soon.

This is where I got the news from.

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