Thursday, July 11, 2013

Face Detection in Advertising Could Lead To Embarrassment For You

In the very near future, the ads will start watching you. They will capture innocuous information like your gender and age range, and show you ads that you will most likely find useful. The technology is already in place, as seen in this video

While the current technology is in use in Europe, expect it to hit your shores soon enough if there's enough traction. And traction there will be - which advertiser would not want to ensure the right audience is exposed to its advertisements?

If you're obese, expect to see weight reduction ads everywhere you go - at the supermarket checkout, at the fuel stations, even at billboards on the highway :)

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